Graphic design and graffiti a new communication.

Doing custom letters or type treatments is that they are the basis of language and custom letters is the forefront of communication and the forefront of type. Why does a D have to look specifically D like? and how far can you push that type of thought I mean isn’t that really the basis for grafitti? Rather than the mundane thought of tagging. But the core of graffiti is type exploration and someone choosing a name to explore that type with.

Graphic design takes the thoughts and ideas from one person and using our skills to say here look at this i’ve used language and imagery to capture your idea. and i did it in this way and so we’re not really doing it to sell cans of tomatoes but to express ourselves in this way to be noticed.