Web as application.

The internet browser has been changed into an application to stream content to an individual. It’s all about the content. And so what does this do? Content, information, experiences, become a gathering place and slowly populations begin to be built. And just like when any other human existence has met they begin to grow and multiply.

And so the web will slowly retreat into groups of people to become ‘cities’ on the internet. Groups of users using paypal as banking, amazon as they’re local store, and then even more diverse as a specific car parts website. They are shared favorites that then become the standard in a category. These are your cities and suburbs by groups of liked interests rather than mere geography.

I think we can now start to plot out the tidal reach of the internet this organism that now starts to shape the lives of people.